SL/HL - Part 4 - Introduction to Experimental Research Methodology

HL - Part 3 - Qualitative Research in Psychology
PPT - Qualitative Research in Psychology

Theory and Practice in Qualitative Research
  • Distinguish between qualitative and quantitative data
  • Explain strengths and limitations of a qualitative approach to research
  • To what extent can findings be generalized from qualitative studies?
  • Discuss ethical considerations in qualitiative research
  • Discuss sampling techniques appropriate to qualitative research
  • Explain the importance of credibility in qualitative research
  • Explain the effect of triangulation on the credibility/trustworthiness of qualitative research

Explain reflexivity in research

  • Evaluate semi-structured, focus group and narrative interviews
  • Discuss considerations involved before, during and after an interview
  • Explain how researchers use inductive content analysis on interview transcripts
Interview Research we're using:

Wahlstrom (sleep)


  • Evaluate participant, non-participant, naturalistic, covert and overt observations
  • Discuss considerations involved in setting up and carrying out an observation
  • Discuss how researchers analyze data obtained in observational research
Observation Research we're using:
Hall (Proxemic Theory)


Cialdini et al.


Case Studies

  • Evaluate the use of case studies in research
  • Explain how a case study could be used to investigate a problem in an organization or group
  • Discuss the extent to which findings can be generalized from a single case study
Case Studies we're using:
Sandy Lake
Pima Indians
Money (HL)
Genie (HL)